I just read a fantastic article on the American Express Open Forum Blog: How Much Should You Pay for Your Website
It seems like an easy question. Most people have a budget in mind, but do you really understand how much your budget is going to get you? Furthermore, do you understand what you actually need or should be expecting out of your website? Let’s start with a couple of key points from this article:
“I’m not saying that every site has to be complex. Some people just want a simple brochure site. For this, you don’t need a content management system to edit copy and images. All you need is someone to plan out your site, use Photoshop to create the design and front-end code it to build the design into the site. However, for companies really looking to attract a targeted audience, drive business and take advantage of the opportunities offered online, a high quality website can lead to more conversions and create a level of “stickiness,” where visitors keep coming back.”
Excellent points… and I mostly agree. The only problem I have with this statement is that Gabriel makes it sound as if the only way to attract a targeted audience and drive business is to have a high quality, AKA expensive, website. (Maybe it’s just me, but I usually associate high quality with high price, albeit sometimes worth it.) Now, because I have no interest in sports, and am “statistically challenged”, I’m going to rely on a car buying experience to make this analogy:
Personally, I like bells & whistles. I would rather have heated seats, a sunroof, and the latest and greatest navigation system, over a suped-up, V370, trillion horsepower, flux capacitor, sports car any day. Why? Because I’m not a sports car driver. Because I don’t enjoy pretending to be a sports car driver. Because I’m afraid of speeding tickets. And if I’m going to spend a considerable amount of time every day in my car, then it better be comfy.
So, to cut down all that jibber-jabber, here’s my point: I’m not going to pay extra for something I don’t understand, just because it’s “the newest model” or “the fastest”. But I am willing to pay extra for something that makes me feel comfortable.
How about trying something new – rather than doing your shopping based on how much money you have to spend, do your shopping based on what you actually need, what you can handle, and what will make you the most comfy. You might be able to find a solution that costs less money but requires more of your time. Or, perhaps a robust, all-inclusive, beach-resorty kind of website is worth more money if it requires little to no time on your behalf. As is in the world of cars, the World Wide Web has options, upgrades, bells & whistles, and of course, the comfy factor. You just need to evaluate what this boils down to for you - what makes you comfy?
Because I like to write about this topic and because I like to say things like “jibber-jabber” I’m going to save you from a 60 minute read and continue this in a future post. I’ll talk about different options business owners have when it comes to finding the right website / website tools for your business. I’ll also talk about cost VS time when it comes to maintaining and marketing your website.
For now, please feel free to ask any questions – I’m happy to answer… if I know the answer. Otherwise, I’ll probably refer you to tech support